The Ultimate Wildcat Ambassador and Cover Model Search was launched in hopes to find the best girls across South Africa to help us spread the message of health and wellness.
Girls that beyond having a beautiful face and a great body also lead a healthy and balanced lifestyle all around. Girls that can lead and inspire others to never give up on their dreams, girls that can become role models and ambassadors for everything our brand stands for.
We are inspired to send a slightly different message than most Fitness Model search competitions, as we believe that Fitness comes in many shapes and forms and is not necessarily defined by how muscular or lean someone is, or how many hours they may spend at the gym, it’s a way of life, it’s each persons health and well being, it’s the fitness of your body, mind, heart and soul.
As oppose to focusing solely on a form that can be classified as “stage ready” which is something that is extremely hard to obtain and maintain, seeing as many men and women in competitive fitness today struggle because of the extreme stage state they go in and out of, at times in a very short time frame.
We choose to focus on every day girls that look great and lead a healthy lifestyle, as it’s something that can be obtained without putting your body through the ringer with crash diets and intense training, which most people will find difficult to incorporate with our daily responsibilities.
Every single one of our contestants comes from a different training background, anything from gym, ballet, wake-boarding, athletics, BBG and more, in order to inspire and show people how broad fitness actually is and how many different paths you can take to get there.